UI/UX Design: The Art of Crafting Digital Experiences to Enhance Customer Loyalty
Main Article Content
Abstract
UI UX Design has become a key factor in creating an engaging and satisfying user experience in today's digital era. It is well known that a good user experience can contribute to increased customer loyalty. This study aims to investigate the role of UI UX Design in increasing customer loyalty and describe how this craft involves digital experiences. This research involved a comprehensive literature review and case studies to explore best practices in UI UX Design. In this study, UI refers to the user interface, while UX refers to the overall user experience in interacting with digital service products. The results of this study indicate that a good UI UX Design can help increase customer loyalty by creating an interesting, intuitive and attractive experience. This research also illustrates that craft in UI UX Design involves collaboration between graphic designers, web developers, and UX experts. A design process that involves deep understanding of user needs, mapping the user journey, and continuous testing and iteration is an important step in creating a great experience.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Positif : Jurnal Sistem dan Teknologi Informasi agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Norman, D.A. (2013). The Design of Everyday Things
Brown, J., & Nijssen, E.J. (2019). The Role of User Experience in Creating Customer Loyalty. Journal of Service Management, Vol. 30.
Sholaihah, L.A., & Andrian, R. (2022).
Wirakesuma I, Jurnal IM-, 2022 undefined Regenerasi Seni Rupa Digital Masa Kini. journal.universitaspahlawan.ac.idIN Wirakesuma, IW MudanaJurnal Pendidikan dan Konseling (JPDK), 2022•journal.universitaspahlawan.ac.id
Rosenberg, M.J. (2001). E-Learning: Strategies for...
Djunaedi R, … MD-R, 2022 undefined User Interface and User Experience Design of Sales Application Mobile Using User Method Centered Design On CV. MK Sejahtera. journal.institutpendidikan.ac.idRR Djunaedi, M Defriani, MR MuttaqienRISTEC: Research in Information Systems and Technology, 2022•journal.institutpendidikan.ac.id
Fitriansyah A, 2018 IH-SI (KNSI), 2018 undefined Penerapan dimensi EUCS (End User Computing Satisfaction) untuk mengevaluasi tingkat kepuasan pengguna situs web. jurnal.atmaluhur.ac.id
Putra F, Informasi AT-SJS, 2021 undefined Pendekatan Human Centered Design pada Perancangan User Experience Aplikasi Pemesanan Menu Cafe. sistemasi.ftik.unisi.ac.id
Muhyidin M, Sulhan M, of AS-JDD, 2020 undefined Perancangan Ui/Ux Aplikasi My Cic Layanan Informasi Akademik Mahasiswa Menggunakan Aplikasi Figma. jurnaldigit.orgMA Muhyidin, MA Sulhan, A SevtianaJurnal Digit: Digital of Information Technology, 2020•jurnaldigit.org
Azwar M, Surandari I, Djohar H (2020) Evaluating the library website of the Indonesian Ministry of Education and Culture through the End-User Computing Satisfaction (EUCS) model
Sugiyono (2015) Metode Penelitian dan Pengembangan Pendekatan Kualitatif, Kuantitatif, dan R&D. Metode Penelitian dan Pengembangan Pendekatan Kualitatif, Kuantitatif, dan R&D 130
Siregar S (2013) Metode penelitian kuantitatif: dilengkapi dengan perhitungan manual & SPSS
… DL-SPI (Indonesian J of, 2017 undefined Pengukuran kepuasan peserta jkn melalui pendekatan Importance-Performance Analysis. ejournal.undip.ac.idD LusiantiJurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing, 2017•ejournal.undip.ac.id
Humaniora MW-, 2011 undefined User Experience (UX) sebagai bagian dari pemikiran desain dalam pendidikan tinggi desain komunikasi visual. journal.binus.ac.idMB WiryawanHumaniora, 2011•journal.binus.ac.id
Norman, D.A. (2013). The Role of Emotion in Product