Pemanfaatan Digital Marketing Oleh Pelaku Umkm Di Indonesia Di Masa Pandemi Covid-19

Penulis

  • Sari Hepy Maharani Politeknik Negeri Banjarmasin
  • Rohayati Rohayati Politeknik Negeri Banjarmasin
  • Linda Permanasari Politeknik Negeri Banjarmasin

Kata Kunci:

digital marketing, UMKM, pandemic covid-19

Abstrak

Sejak awal tahun 2020, pandemic Covid-19 telah mengubah seluruh aspek kehidupan masyarakat. Masyarakat harus mulai beradaptasi dengan kebiasaan  baru dimana penerapan protokol kesehatan tidak hanya wajib tetapi juga menjadi trend gaya hidup. Salah satu kebiasaan baru yang mulai diterapkan banyak orang adalah belanja online. Hal ini menjadi peluang sekaligus tantangan bagi UMKM di Indonesia untuk dapat mengembangkan dan mempertahankan usahanya di tengah pandemi COVID-19. Penelitian yang dilakukan secara kualitatif ini menggunakan kajian literatur agar dapat memberikan gambaran bagaimana digital marketing memberikan peran yang berarti dalam meningkatkan ketahanan UMKM di Indonesia sehingga dapat tetap bertahan dimasa pandemic.Selain itu melalui penelitian ini juga digambarkan implementasi digital marketing yang mayoritas digunakan oleh pelaku UMKM di Indonesia

Unduhan

Data unduhan belum tersedia.

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Unduhan

Diterbitkan

2022-04-01

Cara Mengutip

Hepy Maharani, S., Rohayati, R., & Permanasari, L. (2022). Pemanfaatan Digital Marketing Oleh Pelaku Umkm Di Indonesia Di Masa Pandemi Covid-19. BIMA: Jurnal Bisnis Dan Manajemen, 1(1), 15–20. Diambil dari https://ejurnal.poliban.ac.id/index.php/JBM/article/view/1323