Jurnal Bisnis dan Manajemen

Peran Strategi Pemasaran Digital Dalam Meningkatkan Minat Beli Dan Loyalitas Pengguna Aplikasi Tokopedia (Studi Pada Mahasiswa Politeknik Negeri Banjarmasin)

2023-06-27T05:50:18+00:00

This study aims to determine the effect of Tokopedia's digital marketing strategy on buying interest and consumer loyalty. Quantitative research methods were used in this study. Questionnaires with a Likert scale were distributed to 40 students of Banjarmasin State Polytechnic using the Tokopedia application. The sampling method used was convenience sampling, namely by distributing questionnaires to students who were on the Banjarmasin State Polytechnic campus. The data obtained is then processed using path analysis. The findings of this study indicate that the variabels of product diversity and promotion through sosial media affect online buying interest. In addition, it was also found that purchase intention significantly influences loyalty despite its small value.

Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Nasabah Bank Kalsel Banjarmasin

2023-07-03T04:48:00+00:00

This study was conducted to analyze the effect of Brand Image and Brand Trust on Customer Loyalty at PT Bank Pembangunan Daerah Kalsel in Banjarmasin City, which aims to determine brand image and brand trust partially and simultaneously customer loyalty. This research uses a purposive sampling technique with 100 PT Bank Pembangunan Daerah Kalsel customer respondents in Banjarmasin City. The analysis method used in this research is Multiple Linear Regression Analysis. The findings of this study indicate that Brand Image partially has a positive but insignificant effect, and Brand Trust partially has a positive and significant impact. While simultaneously, Brand Image and Brand Trust significantly affect customer loyalty. The value (Adjusted R Square) shows that Brand Image and Brand Trust can explain customer loyalty by 80%. In comparison, the remaining 20% is influenced by other variables besides Brand Image and Brand Image in this study. The results of this study are also customarily distributed; there are no symptoms of multicollinearity, no heteroscedasticity, no autocorrelation problems or symptoms, all x variables against y results are linear, and all variables are valid and reliable.

PENGARUH HARGA TERHADAP VOLUME PENJUALAN PUPUK UREA BERSUBSIDI PADA PT. PERTANI (PERSERO) CABANG BANTEN

2023-02-03T15:03:18+00:00

This study aims to determine the effect of price on sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch. The formulation of the problem in this study is how the price of subsidized urea fertilizer affects PT. Pertani (Persero) Banten Branch, how the sales volume of subsidized urea fertilizer is at PT. Pertani (Persero) Banten Branch, and how much influence the price has on the sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch Branch, and how much influence the price has on the sales volume of subsidized urea fertilizer at PT. Pertani (Persero) Banten Branch. The research method used is a quantitative approach with an associative type. Then in this study using purposive sampling technique. The type of data used is secondary data. The results showed that the price variable had a significant effect on sales volume. Based on the results of the t test, the t count is -6.348 and the t table value is 1.71387. thuis the value of t count is greater than t table (-6.348>1.71387), the Ho is rejected and Ha is accepted. It is concluded that the price variable is negative.

Analysis of Organizational Culture Characteristics and Employee Performance at PT Mitra Lintas Nusantara

2023-07-04T05:23:40+00:00

The purpose of this study was to determine the characteristics of the organizational culture at PT Mitra Lintas Nusantara Banjarmasin and also to determine the performance characteristics of the employees working at PT Mitra Lintas Nusantara Banjarmasin. Descriptive research approach method where descriptive research is research that is used to describe or analyze a research result but is not used to make broader conclusions as the scientific method is often used and carried out by a group of researchers in the social sciences, including education science. This descriptive study was chosen by the author to describe the characteristics of organizational culture and employee performance at PT Mitra Lintas Nusantara Banjarmasin. The results of this study found that the characteristics of organizational culture at PT Mitra Lintas Nusantara Banjarmasin have several points that must make adjustments and developments in order to be in accordance with the theory, while for the performance characteristics of employees at PT Mitra Lintas Nusantara Banjarmasin already meet the elements of the theory of employee performance characteristics. when compared with the results of existing questionnaires

OPTIMALISASI PENERAPAN STANDAR OPERASIONAL PROSEDUR (SOP) GUNA MENINGKATKAN KINERJA SDM PADA PT CAKRA PERKASA JAYA MULIA BANJARMASIN

2023-07-03T05:26:39+00:00

The objectives of this study were to: 1) find out the implementation of SOPs that had been carried out at PT Cakra Perkasa Jaya Mulia Banjarmasin, 2) to determine the implementation of SOPs that could improve HR performance at PT Cakra Perkasa Jaya Mulia Banjarmasin, 3) to find out what efforts were made. carried out by the company to optimize the implementation of SOPs in improving the performance of existing human resources at PT Cakra Perkasa Jaya Mulia Banjarmasin.
Methods This research uses a descriptive type of research. Which form of research describes existing phenomena, both natural phenomena and man-made phenomena. Data collection techniques using observation, interviews, documentation. The data analysis technique descriptive uses qualitative
The results of this study indicate that PT Cakra Perkasa Jaya Mulia Banjarmasin already has an SOP, but it has not been implemented optimally. While SOPs are important in working so that in doing work they can assist in carrying out activities both in the field and indoors. By maximizing the SOPs that have been made by the company, it will make work more directed and effective so that company goals can be achieved and employee performance can increase.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Perusahaan Daerah Air Minum (Pdam) Bandarmasih Kota Banjarmasin

2023-08-26T15:36:31+00:00

The aims of this research are: (1) To find out whether service quality (tangible, reliability, responsiveness, assurance, empathy) has a simultaneous effect on customer satisfaction of the Bandarmasih Regional Drinking Water Company (PDAM) in Banjarmasin City. (2) To find out whether service quality (tangible) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (3) To find out whether service quality (reliability) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (4) To find out whether service quality (responsiveness) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (5) To find out whether service quality (assurance) has a partial effect on customer satisfaction (PDAM) Bandarmasih, Banjarmasin City. (6) To find out whether service quality (emphaty) has a partial effect on customer satisfaction of PDAM Bandarmasih, Banjarmasin City. (7) To find out which variables of service quality (tangible, reliability, responsiveness, assurance, empathy) are most dominant in influencing customer satisfaction of PDAM Bandarmasih, Banjarmasin City. The method used in this study is a quantitative research method with multiple linear regression. The findings of this study indicate that: (1) The independent variables namely service quality (tangible, reliability, responsiveness, assurance, empathy) simultaneously affect customer satisfaction by 74.2%, while the remaining 25.8% are influenced by other variables outside this research. (2) Tangible variable (X1) has no significant effect partially on customer satisfaction (Y) with a Tcount of 0.988. (3) The realibility variable (X2) has a partially significant effect on customer satisfaction (Y) with a Tcount of 3.196 (4) The responsiveness variable (X3) has no partially significant effect on customer satisfaction (Y) with a Tcount of -1.506. (5) Assurance variable (X4) has no significant effect partially on customer satisfaction (Y) with a Tcount of 0.443. (6) The empathy variable (X5) has a partially significant effect on customer satisfaction (Y) with a Tcount of 4.999. (7) the empathy variable (X5) has the most dominant influence on customer satisfaction (Y) with the highest r2 value of 0.209 or 20.9%.

ANALISIS KOMPARATIF PENGGUNAAN SISTEM INFORMASI AKUNTANSI PADA UMKM SEBAGAI ANGGOTA HIPMIKINDO DAN BUKAN ANGGOTA HIPMIKINDO DI KALIMANTAN SELATAN

2023-08-26T16:11:27+00:00

At present the business development of Micro, Small and Medium Enterprises (MSMEs) is so rapid in various fields area. During the Covid pandemic and after the Covid pandemic, presence helped the economic recovery MSMEs. In order for MSMEs to survive and develop, information systems are needed, including systems accounting information. Management of MSME businesses is still a lot manually, making it difficult them to see how their business is progressing. Factors of business scale, business age, owner's background and accounting knowledge is a factor that influences MSMEs to use accounting information systems. The use of accounting information systems can be divided into three, namely manually, using excel and use the app. The use of the accounting information system also has an influence on MSME business success. The purpose of this study is to determine the factors that influence SMEs to use Accounting information systems, to find out the dominance of the use of recording and bookkeeping systems in SMEs and to determine the effect on the success of MSME businesses.This research method is descriptive qualitative research. Based on the survey results by sampling, will analyzed in a simple quantitative and qualitative way towards the research variable, namely the factor that influencing MSMEs including business scale, business age, owner background and accounting knowledge, in using accounting information systems. Will be concluded the most dominant factor and will concluded that the types of accounting information systems that are often used by MSMEs are manual, using excel, using free applications and paid applications. And conclusions will be drawn from

the use of the accounting information system on the success of MSME businesses. business success MSMEs include increasing turnover, increasing product selling prices, increasing branches/outlets, increasing the number of employees and increasing operating profit.