Strategi Bisnis Digital dan Kinerja Perusahaan Pada Usaha Mikro Kecil dan Menengah (UMKM)

K.D Darmayania; N.P.A.L. Waisnayanti Waisnayanti; C.I.N. Mariadi; M.S. Dibya; I.G.A.M. Widiantara

doi:10.31961/ijaaf.v3i2.1476

Penulis

K.D Darmayania Universitas Pendidikan Ganesha
N.P.A.L. Waisnayanti Waisnayanti Universitas Pendidikan Ganesha
C.I.N. Mariadi Universitas Pendidikan Ganesha
M.S. Dibya Universitas Pendidikan Ganesha
I.G.A.M. Widiantara Universitas Pendidikan Ganesha

DOI:

https://doi.org/10.31961/ijaaf.v3i2.1476

Kata Kunci:

Kinerja Perusahaan; Strategi Bisnis Digital; UMKM

Abstrak

Digitalisasi telah mengubah cara kita bekerja, berkomunikasi, dan mengakses informasi dengan membawa kemajuan dalam teknologi komunikasi, penyimpanan data, dan proses otomatisasi. Pengaruh digitalisasi berdampak pada usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Penelitian ini bertujuan untuk mengetahui perubahan paradigma bisnis dalam menghadapi era digital, sustainability strategy dan dampak krisis ekonomi akibat pandemi Covid-19 pada UMKM di Batam. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan studi kasus pada UMKM di Batam. Hasil penelitian menemukan bahwa (1) kemampuan manajerial memiliki pengaruh terhadap kinerja perusahaan; (2) sustainability strategy memiliki peran penting terhadap kinerja perusahaan dan (3) dampak krisis ekonomi akibat pandemi Covid-19 berpengaruh terhadap digitalisasi produk-produk UMKM.

Unduhan

Data unduhan belum tersedia.

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