Penguatan Promosi Institusi Pendidikan Melalui Pembuatan Konten Digital Media Sosial

Abstract

The integration of digital technology in higher education is becoming increasingly important in the context of ongoing changes in information and communication. Higher education institutions need to strengthen their promotional strategies through effective digital content on social media. This activity aimed to enhance the capacity of staff and students at Antasari State Islamic University, Banjarmasin, in producing digital content particularly video or audiovisual materials for institutional promotion. The training, held on December 16, 2024, at the university's Computer Laboratory, involved 32 participants. The results indicated improved understanding of the stages of digital content production for social media (pre-production, production, and post-production), as well as the use of artificial intelligence to support effective copywriting. This initiative is expected to support the development of institutional communication strategies to reach a broader audience.