Pelatihan Digital Marketing Melalui Media Sosial pada UMKM Kelompok Binaan Kuliner Dinas Koperasi, UMKM dan Tenaga Kerja Kota Banjarbaru


  • Rika Novyanti Politeknik Negeri Banjarmasin
  • Novi Shintia Politeknik Negeri Banjarmasin
  • Sari Heppy Maharani Politeknik Negeri Banjarmasin
  • Tarman Effendi Politeknik Negeri Banjarmasin



social media, digital marketing, UMKM


The Covid 19 pandemic that occurred throughout the world, more or less brought changes to the function of economic activity in Indonesia. Many business activities have changed, both in terms of business activities and other activities. This is also happen to Middle Group Community Business (UMKM) players in Indonesia in general, as well as in South Kalimantan in particular. Marketing activities that have been carried out in person have begun to shift to online and digital forms, following the Social Restriction policy imposed by the government.

This inevitably makes UMKM players have to follow the rhythm of the situation and the appropriate conditions, if they don't want the businesses they manage to be eroded by other businesses that are more adaptive in responding to the conditions and needs of the general public. If all this time UMKM players prefer conventional methods of promotion and marketing, then according to the conditions and needs of the times they must be able to carry out business activities digitally.

The implementation of Community Service activities in the form of "Digital Marketing Training through Social Media" at the Culinary Assistance Group (food and beverage) of the Koperasi Office, UMKM and Banjarbaru City Workers

As the social media with the most users, Instagram has the advantage of being accepted by all ages, because the content created is in the form of photos and videos that are more easily accepted by the audience. To make it easier to attract readers' interest, you can see tips in delivery, namely in terms of time and selection of unique content for followers. Another step is to collaborate with other social media activists by providing reviews and testimonials on products being marketed.


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