Strategi Manajemen Keuangan untuk Mahasiswa yang Bekerja Sambil Kuliah dan Mengelola UMKM: Pendekatan Melalui Studi Kasus tentang Pengalaman, Relasi, dan Kedisiplinan

Abstract

This research delves into effective financial management strategies for students engaged in multitasking, working while studying, and managing Micro, Small, and Medium Enterprises (MSMEs). A qualitative approach with a case study design is employed, integrating experience, relationships, and discipline in understanding financial management strategies. The research findings indicate that personal experience plays a crucial role in building a strong foundation for financial strategies. Well-established networks, particularly with customers and fellow entrepreneurs, prove to be vital support for business growth. Additionally, discipline in recording and managing finances emerges as a key factor in achieving long-term financial goals